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Though you'll never see his visage frowning on a T-shirt, Life is Good has recently taken a stance with two outdoor retailers, Summit Hut in.


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I had been aware that they tried Life is Crap, and she was calling to set up a show appointment for OR. Rad Women. Press Releases. They gave us an ultimatum and commented about our lack of integrity. We would argue that Life is Good is being, well, a bit short-sighted in these cases, but then, we would also argue that the company can and should be able to sell to whatever retailer it chooses for reasons of its own making. One can argue knockoff, rip-off, appropriate or inappropriate satire, customer confusion, brand tarnishing, whatever, but those are legal issues, not ethical or philosophical ones. Both announcements spawned What follows is our scattergun, though by no means complete, look at some of the key trends and product highlights that caught our attention in fabrics, gadgets, tents, packs, sleeping bags, and ultralight gear: Fabrics It has been a tough year for the U. After four years helping Leisure Fitness more than double its number of retail stores, director of retail James Bond has left the company. In explaining the decision to no longer sell to retailers, even good ones, with whom the company feels are no longer a good match, Jacobs said, "This is not a question of legalities or ethics. Two stick figures, two stick dogs. Gear News. What he said does bother him is the manner of communication his team has with anyone, including those with whom Life is Good might decide it can no longer do business with. Adventure Travel.

Jake, the broad-smiling, barefoot, stick-figure character that Life is Good has made its icon and trademark sinceis apparently not as carefree as one might surmise.

While Ira Wachtel said he does not dispute Life is Good's right to choose its retail partners, he was surprised to hear of the above policy. For Bert Jacobs, "chief executive see more and co-founder of Life is Good, hearing a retailer will no longer do business with his company isn't what he told SNEWS is so bothersome: "If we don't line up on philosophy and strategy, then we don't line up.

Gear Companies. Life is Good has no problem making quite a great deal of its roots, in fact, embracing them. Somewhere, somehow, the message Bert Jacobs espouses and eloquently expressed on the phone to us -- from his parent's house late Friday evening in between setting up for an 85th birthday party -- is getting lost as it is passed down the line.

Home News. And if you want to focus on what is right with the world, that will grow. In a statement to the company on Oct. The more successful it becomes, the greater the opportunity for parody.

Last Wednesday, we reported on the "best" and "worst" suppliers to work with. He said the company has had the following policy regarding doing business with its retail partners for a number of years now:. My wife, Lynn, is a cancer survivor who wakes up with a smile every day and is grateful for every day, and to have it implied she is go here not a good person or that our ethics are to be questioned is truly offensive.

Though you'll never see his visage frowning on a T-shirt, Life is Good has recently taken a stance with two outdoor seminole hard rock poker tournament, Summit Hut in Arizona and Champaign Surplus in Illinois, that doesn't seem to be so fun-loving: You can't carry Life is Good if you're carrying the Life is Crap brand.

Shawn White, one of six owners of the Life is Good brand founders Bert and John Jacobs retain percent ownershipresponded to a SNEWS request for an interview and told us that the company's stance was by no means new. Those roots include stories of Bert and John Jacobs sneaking into college cafeterias on the campuses where they were hawking shirts and stealing sandwiches to curb the hunger and dodging police in Boston where they were selling T-shirts on the street.

We would hope and expect that the Life is Good team will learn from this, and make the necessary changes in the way all members of its community communicate. Let's both move on. This is simply a business decision. Gear Trends. But the issue on the table for debate -- after Life is Good decided Summit Hut and Champaign Surplus were not the right kind of stores for its brand -- is not a legal one, it is a philosophical one.

I didn't really get to say much. Now we tell you which brands — again, as In the next two months, retailers across the country will be stocking up with a new Life Fitness brand. Life is Good is Jake, and Jake's message is expressed best, it seems, by the Jacobs brothers.

That is the nature of humor, too. That is the nature of humor. And, if that were the issue, then the company should clearly communicate the legal issues to its retailers and expect support to that end.

That has been a central component with our business philosophy. Industry Events. Outdoor Industry News. Outdoor Retailer. When Ira and Lynn Wachtel of Champaign Surplus heard Life is crap shirts story, they felt bad, but they told us they weren't planning to take a stance.

And what one person finds life is crap shirts, another might life is crap shirts offensive. He said the company has had the following policy regarding doing business with its retail partners for a number of years now: "The Life is Good company uses all the resources available to spread optimism around the world.

In that spirit, we will exercise our choice to not do business with those retailers carrying negative or knock off brands of Life is Good. All this "crap" aside, Life is Good is going to be the life is crap shirts of satire and parody because it is so successful.

She told them she did, and was told by Kluesner that Champaign could no longer carry the Life is Good brand. Life is crap shirts was never and will never be our intention," Jacobs said.

And that is something Life is Good needs to solve, quickly. And it's that historical and underlying message which creates a challenge for Life is Good -- how does it now go about conveying a message of choice for good without also sounding holier-than-thou in the process?

Find a Job. Now, we discuss the results in the His goal was to return the Hardly waiting for the ink to dry on the announcement of its 15 new specialty retailers, Life Fitness has unveiled a plan to try out a "store within a store" retail concept at a number of Dick's Sporting Goods stores in the Northeastern United States.

They brought up the charities and stuff they support, and what a high mountain they were looking down upon us from, and the more I listened, the more insulted and angry I got," said Baker. Of course, there are going to be retailers who don't like that policy, but that is our decision.

That changed, though, when they said they too received similar treatment from their rep, Nancy Kluesner. No hard feelings and no judgment passed.

Mind you, this is not a line of life is crap shirts treadmills or ellipticals or home gyms, but a new brand that will not even remotely give a consumer a clue anywhere you look on the product On Wednesday, we reported on which suppliers are the "best" and "worst" to work with last Wednesday — as determined by our retailers.

Now, whether or not this is a direct rip-off and infringement on Life is Good's brand and intellectual property, that's for lawyers to decide. Retail College. By admin.

We decided that we do not want Life is Good products sold at stores that are also merchandising negative messages. Their patronizing words and strong arm tactics were really not good," said Lynn Wachtel. And on Monday we reported on the best cardio brands by category, according to our retailers. It would be hard to argue that Champaign Surplus and Summit Hut are not good representatives and ambassadors of the Life is Good philosophy, as they are both pillars of their communities and strong supporters of more causes and issues of import to ensuring life IS good for all than we would even attempt to list here. Adventure Travel Trade Association. I asked if she was continuing with Life is Crap, said I was disappointed that she was going to keep selling it, and while she said she thought it was a funny line, I went on to discuss their negative slant to our brand, confusing our customers who think it's Life is Good , and that their line tarnishes our brand image to the public. We don't believe anyone would question Life is Good's right to defend its trademarks and intellectual property. I said that it is the policy of Life is Good to not sell to customers who carry negative, knockoff brands. Now we tell you which companies, again according to our retailers, offer the top-selling Previously we reported on the "best" and "worst" suppliers to work with, the best cardio brands by category and the best strength brands, all according to our retailers. One is a happy image; the other is, well, funny in a sick sort of way, which is the embodiment of Life is Crap. It might cost us some business, but we believe in what we're doing. Just what is good enough for Life is Good? White shared an email he said had been sent to him by Kluesner regarding her conversation with Lynn Wachtel, which stated in part, "I totally used John Banse's Ed. The message, and one that its icon Jake would embrace we suspect, should be one fully grounded in humor, humility, sensitivity, appreciation and acknowledgement for all the good that a retail partner is doing, even if that means the retail partner and Life is Good need to part ways. Somewhere, somehow, we suspect the messaging Life is Good is trying to convey now has been sanitized and stripped of its essence and passion via the legal channels -- even if the lawyer wears flip-flops and a Life is Good T-shirt to work. If there is any doubt at all about Life is Crap being a parody of Life is Good, gaze on the two images to the right. Submit a Press Release. Trade Shows. It is hard to make an argument against good if it is couched the right way. We consider our retailer customers as critical partners in spreading that optimism. Adventure Travel Gear. He added, "It is still our silly little dream, and we believe in what we are doing, and that is whatever you focus on in the world will grow. We did not believe that Life is Crap was doing anything illegal and never received communication from anyone that there was anything illegal going on and had we, we would have taken that very seriously. The Voice. We don't know of too many retailers who would tell a vendor to take a flying leap if the request was put that way.